The Next Level Leaders Initiative
Become the leader you've dreamt of being.
Practical, tested leadership training for small business owners — hiring, onboarding, coaching, sales, and the daily tools that keep a team running without you having to hold every piece together yourself.
The Circle of Symbiosis
The way every business should run to become most profitable: the Business looks after the People, the People look after the Customer, and the Customer looks after the Business. As a leader, you are the Business looking after the People — these teachings are built to help you get there.
Business → People
Hire right, onboard well, train, coach, and build a bench of elite team members who can serve the customer.
People → Customer
A well-led team shows up for the customer — consistently, and without needing to be micromanaged. That comes from sales training, coaching, and customer experience.
Customer → Business
A customer who's well served comes back, and brings more business with them. A business's ultimate goal should be to become the customer's store of choice.
Leadership & business resources
Leadership and business are intertwined, with an ever-evolving list of disciplines. These courses and tools are built to help small businesses run more efficiently — this isn't an agency doing the work for you, it's the training and tools to do it yourself.
Small Business Tools
From hiring the right talent to inventory management, daily planning, and developing people so you can actually take a vacation — the "big box" advantage, sized for you.
Coaching System
A simple, straightforward system for bringing out the best in your people — with a backbone for milestone reviews and annual evaluations, done fairly and accurately.
The 66 Day Leadership Course
It takes 66 days to install a new habit. This course moves you from manager to leader — coaching your team, becoming mindful, and more.
Reading Recommendations
Leadership is constant learning. This Initiative is one tool in the chest, not the final authority — these books are recommended reading to keep the journey going.
Sales
Practical sales discipline for owner-led teams — the habits and process that turn leads into customers, and customers into repeat business.
Technology
Technology, including AI, is an important tool — knowing when and how to use it, as a tool and not a replacement.
Customer Experience
Service standards and daily habits that make your business the customer's first choice, and bring them back.
Delegation & Balance
Systems and delegation habits that let you step away from the business and know it keeps running.
Our mission is to make learning fun, tools intuitive, and create real leaders in the world of business — giving them the ability to pursue their dream of becoming the best they can be.
Our vision is to provide meaningful tools you can implement and use daily to grow your business, whether it's retail, restaurant, office, or any other customer-facing, sales-oriented company. A dedicated space to connect with other leaders is on the way, as part of Straelos.
Join the students of Leadership
Enrollment in the 66 Day Leadership Course begins soon. Get in touch to be first in line.
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